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60 Minutes May 1, 2026 36s

Perfume Capital of the World | Sunday on 60 Minutes

Summary

The transcript explores the cultivation of rose centifolia in Grasse, France, a region renowned for its perfume production and traditional techniques. Specifically, the narrative focuses on the careful cultivation of roses for Chanel No. 5, highlighting the use of musical vibrations to help buds bloom and the artisanal approach to scent creation. The essence of the process is captured in the final statement that perfume-making is an intuitive art, likened to creating music, where knowing when something is "right" comes down to instinct and sensory perception.

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