How Hearst Made Modern Media | Citizen Hearst | American Experience | PBS

Summary

William Randolph Hearst revolutionized newspapers by injecting personality and vibrant, hyperbolic rhetoric into them, moving away from dull, purely factual reporting to engage readers emotionally. He exerted tight control over his publications, viewing journalism as a dynamic and even combative art form. This approach made news more engaging and influential, despite the controversial techniques that have since become deeply embedded in modern media.