Selling Faith and Managing Money | Billy Graham | American Experience | PBS

Summary

The main theme is Billy Graham's approach to evangelism as a sophisticated business enterprise, mirroring sales tactics to promote faith. Key subjects include the establishment and growth of the Billy Graham Evangelist Association, the expectation of financial "giving" from attendees, and the importance of financial integrity to avoid scandals. The takeaway is that Graham's success was built on a carefully managed organization that presented a trustworthy image while effectively "selling" his message of faith.