Lisbon, Portugal | THE RISE of One of the Most Desirable Cities to Live in the World

Summary

James Muscat's expat journey in Lisbon began in 1995, initially finding it a sleepy town but later recognizing its potential and charm. After years abroad seeking cosmopolitan life, he returned in 2010 to start a business, witnessing Lisbon's transformation amidst post-financial crisis recovery. The practical takeaway is that Lisbon, despite initial perceptions, possesses enduring charm, hospitality, and a growing capacity for innovation and startup development, evident by the establishment of new economic and innovation departments.